Business Development: How to tell the Difference

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We’ve all been there – the dreaded phone calls from sales professionals at [insert industry here].

It doesn’t matter who they are or where they’re calling from; they’re all the same, right?

Well…no. And we want to tell you why not.

Building Relationships

Chris Nichols, Priority Group’s Director of Business Development makes a point to not be a sales person. The reason is pretty straightforward – a sales professional’s job is to make a deal, sign a contract or get the sale. The job of a business development professional is different, more personal.

More so, in the Staffing and Recruiting industry, developing personal relationships is one of the most important parts of our jobs. “The staffing industry is unique,” Chris says. “Many times companies have been through years of under-performance and retention woes before looking into staffing. They typically make a few phone calls, hope to get pricing and once they get a quote they like, they sign up. The likelihood that the relationship lasts longer than 6 to 12 months isn’t very high. To be successful, it requires a two-way partnership approach. Success will not occur without teamwork.”

Our Partners

Our goal at Priority Group is not to make sales, its to help you grow your business. When your company enters into a relationship with ours, we give 100% to make sure your company is getting our best in terms of communication, transparency, perseverance and whatever else we can do to help you reach your goals, not ours. But by helping your business, it benefits us too. That’s why our partnerships are meaningful.

“Our most successful partnerships over the last seven years have developed when patience and planning prevailed,” Chris explains. “We have found that by sitting down with our clients two to four times prior to kicking off the hiring process, and then following-up often and early in the relationship, our biggest dividends have been earned.”

Chris adds that “the getting-to-know each other phase is the most vital in staffing and recruiting success.” Our job is to bring quality candidates to the client’s office or facility. By getting to know our client, their culture and what they look for in employees, we’re able to satisfy their needs tenfold.

“Relationships require trust. Trust doesn’t happen with one phone call or a lunch. It takes multiple meetings where walls can be torn down and the entities aren’t afraid to share their weaknesses with one another,” Chris tells. “It is also the ability to make a call two months into the partnership and say, “This isn’t working, what can we do to fix it?”

The Difference

All parts of our Business Development process revolve around people. All parts of the sales process revolve around money. And while there is a time and place for transactions and money, Priority Group doesn’t want the sale to be the focus. Just like our name says, your success is our priority – we stand behind that.

To talk to a Priority Group representative about a future partnership, contact any of our locations listed below.

Marion – (618) 969-8800 | Vandalia – (618) 283-9533 | Murfreesboro – (615) 295-2127